Assembly Loop Lab (Current)
We’re helping Pratt Institute bring their fabrication and production services to the greater NYC creator community.
We’re a creative hit squad that nurtures new ideas and develops them into impactful executions.
We brainstorm, design, and deliver innovative solutions for businesses, brands, marketers, and agencies.
Alongside client work.
we stay building our own ventures.
For over 25 years, our team members have been applying a design-centered approach to grow brands, products, and services.
Featured Projects
XTRA! XTRA! (On-going)
An e-commerce platform telling stories through unique and exclusive products—launching 2026.
V3RIFIED
Shaped an investment-ready brand for V3rified by aligning its digital fan-engagement vision with clear branding, UX/UI direction, and strategic storytelling to support a successful Seed Round.
Tarmac Cards
Established a new collectible card line for Tarmac Cards by blending Tarmac Works’ decade of expertise with fresh creative direction, strategic product planning, and key partnership development.
Creative ConsultingBrandingMarketingIdeationDesignDevelopmentProduct DevelopmentExperientialEnvironmentalStorytellingStartup Incubation
Our Special Sauce
Connect with your audience—emotionally—through product. 😍️
From clever 2D designs to eye-catching 3D creations—let us captivate your audience by creating unique product experiences that forge lasting emotional connections.
Our process:
- 1. DiscoveryIdentify challenges, analyze market trends, and understand competitive landscape.
- 2. StrategyDefine goals, target audience, and optimal channels for impact.
- 3. IdeationBrainstorm innovative concepts through moodboards and creative exploration.
- 4. Design & PrototypeRefine winning ideas into high-fidelity design, iterating through prototypes.
- 5. Engineering & SourcingAddress technical challenges, select materials, and finalize manufacturing processes.
- 6. ProductionManage sourcing, manufacturing, quality assurance, packaging, logistics, and cost optimization.
- 7. Go-to-MarketDevelop a tailored distribution plan to connect with your audience.
- 8. 😍️Customers fall in love with your product and brand.
Squad
Our super nimble, multi-disciplinary crew—2.5 designers and 1.5 developers—has extensive experience bringing ideas to life across various sectors—branding, toys, interactive, etc. We’ve generated fresh ideas for numerous businesses from bootstrapping startups to Fortune 500.